Pertti’s Choice was a pop-up café and exhibition space held in Shoreditch in 2019. It celebrates Pertin Valinta, Finland’s first social enterprise owned by people with learning disabilities, founded by the members of the punk band Pertti Kurikka’s Name Day (Pertti Kurikan Nimipäivät or PKN).*
The graphics reference punk aesthetic through the use of strong colour and raw, collaged forms. Images are treated with a halftone screen, printed elements are nailed into the walls using roughly-hewn black tacks, and captions are cut into jagged shapes that closely reference the stained black and roughly broken sheets of chipboard that make up the furniture.
134 × 210 mm
Saddle Stitched Booklet with Black Staples
The typeface used throughout is an amalgamation of two neutral sans serifs, programmed to be randomised so that an unpredictable mixture of letterforms appear when typed. The letters have also been roughened on the edges to give the impression of being run out on an old Xerox machine – an effect that becomes more apparent the larger it appears within the graphics.