Studio Straus Identity
Studio Straus is an award-winning creative agency led by Annie Rickard Straus that specialises in scribing (live event illustration), displays, lettering and illustration. They use the power and subtlety of image-making to convey corporate messages, tell stories, unravel complexities and stimulate conversation.
The identity centres around the use of the typeface Halyard, whose characterful and open letterforms are reminiscent of sign-painted banners and calls to action.
On the front of the business card, the black weight of the text accentuates this character, presenting a range of services that Studio Straus offers. The reverse of the card is much quieter, leaving space for Annie to create striking illustrations or to write details on at trade events.
A portfolio website details the services on offer from Studio Straus. Featuring large-scale imagery on a vertically sliding homepage carousel, interspersed with quotations from previous large clients. With further information available for each project, keeping imagery large and to the fore to show the fine details of the complex information that is distilled into the illustrations.